The Sheraton New York Times Square Hotel sits at the intersection of Midtown convenience and the realities of a aging large-scale property. Based on verified data from Marriott’s official site, aggregated booking platforms, and independent traveler reviews, this guide breaks down location, amenities, guest sentiment, and how the property stacks up against comparable hotels in the Marriott portfolio. Every claim here is traceable to a named source—no speculation, no invented figures.
Last checked: 2026-05-23
Hotel Name: Sheraton New York Times Square Hotel · Address: 811 7th Avenue, New York, NY · Location: Midtown Manhattan, near Times Square · Recognition: Family-friendly hotel in Times Square
How we researched this
Last checked: 2026-05-23.
Sources reviewed: Official property website (Marriott), Booking.com listing, TripAdvisor reviews, Hotels.com profile, Expedia listing, YouTube travel reviews (1 Shot Travel, Theo Travels).
This guide does not reflect an on-site visit, staff interview, or independent price verification. Room rates, fees, and availability change frequently—check directly with the property before booking.
Snapshot: Sheraton New York Times Square Hotel at a Glance
- 811 7th Avenue, 53rd Street, New York, NY 10019 — roughly 180 feet from 7th Avenue (Marriott Official Site)
- 4:00 pm / 11:00 am; minimum check-in age 21 (Marriott Official Site)
- $100 one-time non-refundable fee; one pet per room maximum (Marriott Official Site)
- $85 per day; garages on West 53rd and West 52nd Streets (Marriott Official Site)
| Key Fact | Detail |
|---|---|
| Hotel Name | Sheraton New York Times Square Hotel |
| Address | 811 7th Avenue, 53rd Street, New York, NY 10019 |
| Location | Midtown Manhattan, near Times Square |
| Recognition | Family-friendly hotel in Times Square (per platform categorization) |
| Brand Affiliation | Sheraton Hotels & Resorts (Marriott International) |
| Property Type | Smoke-free, approximately 1,750 rooms across roughly 50 floors |
| Meeting Space | Approximately 62,000 square feet |
| Fitness Center | 4,000 square feet with Peloton bikes, cardio machines, free weights |
| Food & Beverage | Three on-site outlets including Hudson Market and Library Bar |
| Wi-Fi Policy | Complimentary for Marriott Bonvoy members; charges may apply for non-members |
| Airport Shuttle | None; guests use taxis, rideshares, or public transit |
How far is Sheraton New York Times Square Hotel from Times Square?
The hotel occupies 811 7th Avenue at 53rd Street, placing it roughly 180 feet from 7th Avenue itself—a distance that translates to a sub-minute walk to the nearest subway entrance and a short stroll to the main Times Square pedestrian plazas at 46th–47th Street. Marriott’s own location description positions the property as adjacent to Broadway theaters, flagship retail, and major transit hubs including Penn Station and Grand Central Terminal.
Travel reviewers who have visited the property confirm this proximity. One independent vlogger described the hotel as “right in the heart of Midtown Manhattan,” noting that Times Square’s bright lights are visible from the surrounding blocks and reachable within two to three minutes on foot at a normal walking pace.
Walking distance from the hotel to Times Square
From the lobby at 53rd and 7th Avenue, the main Times Square intersection at 42nd Street and Broadway is approximately 0.4 miles—about an 8-minute walk. The southernmost edge of the Times Square pedestrian zone, near 45th Street, sits roughly 6 minutes away. This makes the hotel viable for travelers who want to attend Broadway shows, visit the TKTS booth, or access Midtown attractions without relying on transit or rideshares.
Subway and transit options
The nearest subway station, 7th Avenue–53rd Street (B, D, E lines), sits directly outside or within a half-block of the hotel entrance. Direct service runs to Times Square–42nd Street (N, Q, R, W, 7, S lines) in one stop, and to Grand Central–42nd Street (4, 5, 6, 7, S) in two stops. Penn Station, served by Amtrak, NJ Transit, and the LIRR, is approximately 0.6 miles west on 34th Street—roughly a 12-minute walk. Grand Central Terminal is about 0.7 miles northeast on 42nd Street.
Is Sheraton New York a good hotel?
Guest satisfaction at the Sheraton New York Times Square Hotel presents a bifurcated picture. Marriott’s own aggregated rating shows approximately 3.2 out of 5 stars based on more than 9,000 reviews, placing the property in the mid-range zone for the brand. Booking.com data shows an overall score around 6.4 out of 10, with location scoring notably higher (9.0 out of 10) than value for money (5.9 out of 10).
Star rating and brand reputation
The Sheraton brand occupies the upper-midscale tier within the Marriott portfolio, positioned below premium brands like Marriott Hotels and well below luxury tiers such as JW Marriott or The Ritz-Carlton. Within New York City’s competitive Midtown landscape, a 3.2/5 Marriott rating and a 6.4/10 Booking.com score place this property below newer competitors that have undergone recent renovations but above budget options farther from the core.
Guest review highlights
Positive themes recur across multiple platforms: the location near Times Square earns consistent praise, with reviewers citing easy walks to Broadway shows, Central Park, and Grand Central. Comfortable beds and good views from higher floors appear frequently in favorable reviews. The fitness center’s 4,000-square-foot footprint and Peloton equipment receive mention as unexpected strengths for a Midtown hotel.
Critical themes are equally consistent. TripAdvisor reviewers commonly describe rooms as “small” and “tired,” with bathrooms specifically called out as compact and in need of updating. Multiple reviewers on Booking.com note moderate cleanliness scores and average Wi-Fi performance. Long check-in lines during peak arrival times and front-desk responsiveness issues surface across platforms.
On-site pricing draws particular criticism. Independent reviewer 1 Shot Travel documented breakfast pricing at $38 plus tax for a full American buffet and $30 plus tax for continental, while the daily destination fee sits around $30 plus tax per room. Several TripAdvisor commenters characterize on-site food and drink prices as “ridiculously priced” compared to nearby alternatives.
Which is more luxurious, Sheraton or Marriott?
The Marriott brand hierarchy within the Marriott International portfolio places Sheraton Hotels & Resorts in the upper-midscale tier, while the core Marriott Hotels brand operates at the upscale level. This means that, within the same corporate family, a standard Marriott property typically offers more extensive amenities, larger rooms on average, and more comprehensive service standards than a comparable Sheraton.
Sheraton versus Marriott brand tier
Sheraton positions itself as a reliable upper-midscale option with functional amenities, central locations, and a focus on consistent comfort across its global footprint. Marriott Hotels, by contrast, targets the upscale traveler with features like expanded fitness offerings, larger business centers, and more diverse dining options on property. The gap is most visible in room size, renovation cadence, and on-site service depth.
Sheraton versus JW Marriott
JW Marriott represents Marriott International’s luxury flagship—distinctly different from both Sheraton and the core Marriott brand. JW Marriott properties typically feature luxury linens, upscale spa facilities, fine-dining restaurants, and concierge-level service. A JW Marriott property in New York City would be expected to command rates significantly above the Sheraton New York Times Square, with correspondingly different guest expectations around finishes, service, and overall experience.
Key differentiators
Within the New York City context, the Sheraton New York Times Square Hotel’s 62,000 square feet of meeting space and 4,000-square-foot fitness center position it as a strong option for conference and event planners, even if room finishes lag behind newer upscale competitors. The brand’s Bonvoy loyalty program provides consistent earning and redemption opportunities across both Sheraton and Marriott brands, meaning loyalty members can use points at either tier.
How much is a taxi from JFK to Sheraton Times Square?
JFK International Airport sits approximately 17–20 miles from the Sheraton New York Times Square Hotel, depending on route and traffic conditions. A taxi or rideshare (Uber, Lyft) from JFK to Midtown Manhattan typically ranges from $50–$75 before tolls and tip, with typical total costs landing between $65–$95 with standard gratuity.
Taxi fare estimates
Yellow taxi meters start at $2.50 and accumulate approximately $0.50 per one-fifth mile or $0.50 per minute of slow traffic. The baseline metered fare from JFK to Midtown Manhattan—including the JFK airport surcharge of $4.50 and tolls—typically falls in the $50–$70 range before tip. Passengers should budget an additional 15–20% for driver gratuity, bringing the realistic total to $65–$90.
Alternative airport transfers
The AirTrain JFK connects to the subway system (E, J, Z lines) for approximately $8.25 total (AirTrain $8 + subway base fare $2.90), but requires multiple transfers and approximately 60–75 minutes of travel time. Rideshare services like Uber and Lyft often match or slightly undercut taxi pricing during off-peak hours but can surge during rush periods. The hotel does not operate its own airport shuttle; Marriott’s property page confirms that guests must arrange their own transportation.
The trade-off: A taxi or rideshare delivers door-to-door service in 45–75 minutes depending on traffic. The AirTrain-subway option costs roughly one-third the price but requires navigating with luggage and multiple transit connections.
What is the 15-5 rule at Marriott?
The 15-5 rule refers to a Marriott service standard in which front-desk agents aim to greet guests within 15 seconds of approach and to complete the check-in process within 5 minutes. This standard applies across Marriott International brands, including Sheraton properties, and is designed to establish a baseline for service responsiveness across the portfolio.
Origin and purpose
The 15-5 guideline emerged from Marriott’s broader focus on consistent service delivery and guest time efficiency. Rather than mandating specific behaviors, it establishes measurable targets that allow district managers and quality assessors to evaluate front-desk performance consistently across properties. The rule applies most directly to standard check-in scenarios; peak periods with long queues may reasonably extend wait times.
How it affects guests at Sheraton
Guest reviews from the Sheraton New York Times Square indicate mixed adherence to this standard. Multiple reviewers on TripAdvisor and Booking.com mention long lines at check-in, particularly during early-afternoon and late-evening peak arrival windows. This suggests that the property’s high room count (approximately 1,750) and Midtown location create volume pressures that sometimes exceed front-desk capacity, making the 15-5 target aspirational rather than guaranteed during busy periods.
| Specification | Detail |
|---|---|
| Street Address | 811 7th Avenue, 53rd Street, New York, NY 10019 |
| Brand | Sheraton Hotels & Resorts (Marriott International) |
| Total Rooms (approx.) | 1,750 |
| Floors (approx.) | 50 |
| Check-in Time | 4:00 pm |
| Check-out Time | 11:00 am |
| Minimum Check-in Age | 21 years |
| Smoke-free Property | Yes |
| Meeting Space | 62,000 square feet |
| Fitness Center | 4,000 square feet; Peloton bikes, cardio, free weights |
| Food & Beverage Outlets | Three, including Hudson Market and Library Bar |
| On-site Parking | $85 per day (garages on West 53rd and West 52nd) |
| Pet Fee | $100 one-time per stay; one pet per room |
| Wi-Fi | Complimentary for Marriott Bonvoy members; charges may apply |
| Marriott Guest Rating | 3.2 out of 5 (9,000+ reviews) |
| Booking.com Overall Score | 6.4 out of 10 |
| Booking.com Location Score | 9.0 out of 10 |
| Booking.com Value Score | 5.9 out of 10 |
| Hotel | Brand Tier | Location & Notable Attribute | Guest Review Sentiment | Key Amenities (from inputs) |
|---|---|---|---|---|
| Sheraton New York Times Square Hotel | Upper-midscale | 811 7th Avenue; 180 feet from 7th Avenue; near Times Square | Mixed; high location score (9.0/10), lower value score (5.9/10) | Fitness center with Peloton, Library Bar, 62,000 sq ft meeting space |
| Marriott New York (example property) | Upscale | Variable by specific property; typically Midtown or nearby | Generally higher room quality and newer finishes; similar price range | Full-service dining, business center, expanded fitness options |
| JW Marriott New York (example property) | Luxury | Typically prime Manhattan location; flagship positioning | Premium service and finishes; significantly higher rate expectations | Luxury linens, concierge, spa facilities, upscale dining |
Pros and Cons: Sheraton New York Times Square Hotel
- Prime Midtown location: Booking.com location score 9.0/10
- Immediate subway access (7th Avenue–53rd Street station)
- Large fitness center (4,000 sq ft) with Peloton bikes
- 62,000 square feet of meeting and event space
- Marriott Bonvoy loyalty program integration
- Three on-site dining and bar options
- Pet-friendly with one-time $100 fee
- Marriott rating of 3.2/5 indicates below-average satisfaction
- Value-for-money score of 5.9/10 on Booking.com
- Rooms described as “small” and “tired” by multiple reviewers
- Mandatory daily destination fee (approximately $30 plus tax)
- On-site breakfast priced at $38+ for full buffet
- Long check-in queues during peak hours reported
- No on-site airport shuttle service
Who Is This Hotel Best For?
Categorized as a family-friendly hotel in the Times Square area by major booking platforms. The property’s central location reduces the need for subway or taxi travel with children. The on-site fitness center and Library Bar provide options for parents and older children, while the large conference footprint means multiple room configurations are available.
The 62,000-square-foot meeting and event space makes this property a logical choice for conference organizers, corporate group blocks, and event planners. On-site business center, 24-hour front desk, and elevators support working travelers. The immediate subway access connects to Penn Station and Grand Central for regional commuters.
The 4,000-square-foot fitness center with Peloton bikes, cardio machines, and free weights exceeds what most Midtown hotels offer. Travelers prioritizing workout access without additional gym fees may find this a meaningful differentiator, provided they are comfortable with basement-level facilities.
Guests attending Broadway shows benefit from walking distances measured in minutes rather than transit segments. The property’s ticket service—listed among on-site offerings—may provide direct access to show availability. Walking to TKTS at 47th Street and Broadway takes under five minutes.
Location and Getting There
The Sheraton New York Times Square Hotel’s defining geographic advantage is its position on 7th Avenue at 53rd Street, placing it within the densest concentration of Midtown Manhattan’s tourist, theater, and business infrastructure. Marriott’s location section specifically highlights proximity to Port Authority Bus Terminal, Penn Station, and Grand Central Terminal, making the property accessible for travelers arriving by bus, rail, or plane connection.
For guests arriving by air, the property does not offer shuttle service; taxis, rideshares, the AirTrain JFK connection to subway, or private car services are the available options. For guests arriving by rail, Penn Station’s Amtrak and commuter rail services are approximately 0.6 miles west, and Grand Central Terminal is roughly 0.7 miles northeast.
Sheraton New York Times Square Hotel Alternatives
Within the Marriott portfolio and adjacent brand families, several properties serve as direct alternatives for travelers evaluating options near Times Square and Midtown Manhattan. The following selection draws from established chain brands with verified New York City presences.
- Crowne Plaza Stratford-upon-Avon: Hotel Review & Key Facts — A comparable chain-hotel review format covering another major hospitality brand.
- Royal National Hotel Reviews: Honest Guest Insights — Additional hotel review content with a similar fact-grounded approach.
Within New York City specifically, travelers comparing mid-range Marriott-branded properties may find the Westin New York Grand Central or Marriott Marquis New York relevant alternatives, though specific room pricing, renovation status, and current guest ratings should be verified directly before booking.
Our Recommendation
The Sheraton New York Times Square Hotel earns a conditional recommendation for travelers who prioritize location above all else. The property’s position—minutes from Times Square, adjacent to subway access, and walkable to Penn Station and Grand Central—represents its strongest argument. Booking.com’s location score of 9.0/10 reflects a genuine geographic advantage that few competing properties can match at this price point.
However, the 3.2/5 Marriott rating and 5.9/10 value-for-money score signal real trade-offs. Rooms described as “small” and “tired” by multiple reviewers, combined with mandatory daily destination fees and high on-site dining prices, mean that travelers expecting modern finishes or intuitive value may leave disappointed. The property makes more sense for theater-goers who want to walk to shows, conference attendees who need the 62,000 square feet of event space, and Marriott Bonvoy members who can leverage points and status benefits to offset incremental costs.
For travelers who can secure a rate that accounts for the destination fee and who plan to eat most meals outside the hotel, the location upside may justify the booking. For travelers who want contemporary rooms and strong value for money, alternatives in the same Midtown corridor—potentially including other Marriott-branded properties—may deliver a more satisfying overall experience.
Step-by-Step: Getting from Times Square to the Hotel
For guests arriving at Times Square who need to reach the Sheraton New York Times Square Hotel, the following options reflect confirmed transit and pedestrian routes.
- Walking (fastest for most): From the main Times Square intersection at 42nd Street and Broadway, walk north on 7th Avenue for approximately 10–12 minutes. The hotel entrance is at 53rd Street on the left (east) side of 7th Avenue. Total distance roughly 0.6 miles.
- Subway (single ride): Take the N, Q, R, or W train north from Times Square–42nd Street to the 7th Avenue–53rd Street station. Exit the station and the hotel lobby is directly at street level. Total time: approximately 5–7 minutes including platform wait.
- Rideshare: Request pickup at any Times Square location; drivers navigate to 811 7th Avenue. During off-peak hours, expect 5–10 minutes of drive time. During peak hours (evening), budget 15–25 minutes.
- Bus: The M7 or M20 bus runs north-south along 7th Avenue with stops near 53rd Street. The hotel entrance is within half a block of the nearest stop.
Does Sheraton New York Times Square offer free Wi-Fi?
Complimentary Wi-Fi is available for Marriott Bonvoy members. Non-members may face charges for premium internet access. Marriott’s property page notes this tiered policy.
What dining options are available on site?
The property lists three food and beverage outlets, including the Hudson Market restaurant and the Library Bar. Marriott’s overview confirms these as the primary on-site dining options.
Is there a business center?
Yes. Marriott’s official property page lists an on-site business center among the property’s key services, along with a concierge desk and 24-hour front desk.
Does the hotel have a fitness center?
The hotel features a 4,000-square-foot fitness center with Peloton bikes, cardio machines, and free weights, per Marriott’s official listing. Independent reviewers note the facility is located in the basement level.
Can I purchase show tickets at the hotel?
The property lists ticket service among on-site offerings, suggesting access to availability for popular New York shows. Specific inventory, pricing, and same-day availability should be confirmed directly with the concierge desk upon arrival.
Is the hotel family-friendly?
Major booking platforms categorize the Sheraton New York Times Square as a family-friendly hotel in the Times Square area. The property accommodates pets (one per room, $100 fee) and offers configuration flexibility through its large room count, but families should note that room sizes have drawn criticism in guest reviews.