The Guayarmina Princess, an adults-only property in Costa Adeje, Tenerife, offers 505 rooms with direct access to Fanabe Beach (Princess Hotels). But as we reviewed guest feedback and the Platinum upgrade, a clear gap emerged between the standard experience and the premium tier. This article separates verified facts from booking-channel noise, helping you decide whether the split is worth your budget.
Last checked: 2026-09-24
Hotel name: Guayarmina Princess · Location: Costa Adeje, Tenerife, Canary Islands · Adults-only: Yes (16+) · Number of rooms: 505 · Beach: Fanabe Beach (direct access) · Style: Greek palace design
How we researched this
Last checked: 2026-09-24.
Sources reviewed: official property website, TripAdvisor reviews, Hotels.com listing, Expedia listing, Trivago aggregator, Kayak summary, Destinia listing, secondary hotel listing.
No on-site visit, no staff interview, no unpublished pricing verification was conducted.
Snapshot: Key insights at a glance
- Minimum guest age is 16+ (Princess Hotels)
- 505 rooms according to the official website (Princess Hotels)
- Direct access to Fanabe Beach (Princess Hotels)
- £241–£457 per night based on recent TripAdvisor reviews (TripAdvisor)
| Attribute | Value |
|---|---|
| Hotel name | Guayarmina Princess |
| Location | Costa Adeje, Tenerife, Canary Islands |
| Adults-only | Yes (16+) |
| Number of rooms | 505 |
| Beach | Fanabe Beach (direct access) |
| Style | Greek palace design |
| Tour operators | TUI, JET2, easyJet, On the Beach |
| Price range (per night) | £241–£457 |
Hotel guayarmina princess tenerife reviews
On TripAdvisor the property holds a 4.4 out of 5 rating from more than 4,500 reviews as of September 2026 (TripAdvisor). Hotels.com guests gave it 8.6 out of 10 from 241 reviews (Hotels.com). Expedia matched that 8.6 score (Expedia). Trivago, aggregating 9,122 ratings, reported an 8.9 rating with 64% excellent and 22% very good (Trivago).
What recent guests say
Trivago’s summary notes that guests commonly praise staff friendliness and attentiveness, as well as the selection and preparation of food in the buffet restaurant (Trivago). A Hotels.com reviewer wrote: “The Platinum Club is the way to go!!” and described friendly staff, cleanliness and good food (Hotels.com). Consistent across platforms is the appreciation for the beachfront location and the quiet adults-only atmosphere.
Location and beach accessibility
The hotel sits at C/ Londres 1, Costa Adeje, with direct access to Fanabe Beach (Princess Hotels). A secondary listing notes it is roughly a 13-minute walk from Playa de Torviscas (secondary listing). The beachfront setting is a major draw for couples and solo travellers.
Spa and wellness feedback
The official website mentions a wellness centre and spa facilities, though detailed guest reviews on spa quality are sparse across the platforms we checked. The secondary listing lists a sauna, Turkish bath, and fitness facilities (secondary listing). For Platinum guests staying seven nights or more, the official site grants one Wellness Water Circuit entry per person (Princess Hotels).
Guayarmina Princess Platinum upgrade
“Only by booking a Platinum room guests may enjoy the exclusive services and facilities of the Platinum area.”
— Princess Hotels, official website
This is the hotel operator’s clearest statement on eligibility. The Platinum tier is not an add-on you can purchase at check-in; it requires booking a dedicated Platinum room category.
What does Platinum include?
The official site lists access to an infinity pool, private bar, and private restaurant. Platinum Junior Suites add a bathtub, capsule coffee machine, special minibar, Bluetooth sound system, and either double or queen-size beds (Princess Hotels). Note that minibar refills are subject to additional charge and prior request. For stays of at least seven nights, Platinum guests receive one Wellness Water Circuit entry per person (Princess Hotels).
How to book the upgrade
You cannot simply upgrade a standard booking. The official website states: “A room upgrade may be requested at check-in (subject to availability)” (Princess Hotels). This means you would need to switch room categories, not just pay a supplement. Check with your tour operator—TUI, JET2, easyJet, On the Beach—whether their packages include Platinum or if it can be pre-booked.
Is it worth the extra cost?
No reliable current Platinum upgrade price was available in our research. Guest reviews suggest it adds noticeable privacy and premium amenities. A Hotels.com reviewer specifically called the Platinum Club worthwhile. If you value the private infinity pool with views toward the harbour and La Gomera, and prefer a quieter restaurant away from the main buffet, the premium could justify itself—provided the price gap fits your budget.
Guayarmina Princess hotel room plan
The hotel has 505 rooms across standard and Platinum categories (Princess Hotels). A secondary listing claims 514 rooms, but the official current figure should be preferred pending confirmation (secondary listing). All rooms are adults-only (16+).
Room categories overview
The official site lists standard rooms and various Platinum suites. Platinum Junior Suites feature side sea views (floors 2–6) and direct sea views (floors 6–7). Standard rooms may offer garden or partial sea views, but the official site does not detail them exhaustively. Guests should check with the hotel or tour operator for current availability.
Sea view vs garden view
Platinum Suites with direct sea views are on the highest floors (6 and 7), offering unobstructed views toward La Gomera. Side sea views are on floors 2 through 6. Standard rooms may overlook the garden or pool area. For a true sea view, consider Platinum.
Accessibility and special requests
The official website does not provide detailed accessibility information. A call to the hotel is advisable for specific needs. The secondary listing mentions that some facilities may involve additional charges (parking, safe use) that should be confirmed directly.
Hotel guayarmina princess tui
TUI is one of several tour operators that includes the Guayarmina Princess in its portfolio, alongside JET2, easyJet, and On the Beach (Princess Hotels). Use TUI’s website to check current packages, including whether Platinum is offered.
TUI package inclusions
TUI packages typically include flights, transfers, and accommodation. The official hotel site does not list TUI-specific inclusions, so confirm directly whether Platinum upgrade, board basis (all-inclusive, half-board), and room category are as desired.
TUI reviews vs other operators
Review platforms aggregate all bookings, not just TUI ones. Guest ratings from TUI customers are not separately available in our research. The overall TripAdvisor and Hotels.com reviews serve as a proxy but do not isolate TUI experiences.
How to book through TUI
Search for “Guayarmina Princess” on TUI’s website or contact their customer service. Ensure the package explicitly lists the room type (standard or Platinum) and board basis. Check cancellation and amendment policies, which may differ from direct booking with Princess Hotels.
Pros and cons
Pros
- Adults-only (16+) ensures a quieter atmosphere
- Direct beach access to Fanabe Beach
- Highly rated staff friendliness and food (multiple platforms)
- Platinum tier offers exclusive pool, bar, and restaurant
- Greek palace design adds visual appeal
Cons
- Platinum upgrade requires booking a specific room category—not a simple add-on
- Minibar refills in Platinum incur extra charges
- Room count discrepancy between official (505) and some secondary listings (514)
- Spa and wellness feedback is limited
- Upgrade at check-in is subject to availability, not guaranteed
Best for segments
- Couples seeking a romantic break: Adults-only policy and beachfront setting create an intimate environment.
- Solo travelers looking for a peaceful stay: Quiet atmosphere and safe location work well for solo guests.
- Mature adults (16+) wanting a quiet beachfront hotel: The hotel’s focus on adults-only and Greek palace design appeals to a mature audience.
- Guests interested in wellness and spa facilities: The wellness centre and potential Platinum Water Circuit entry add value for wellness-focused travellers.
Pricing bands
Based on recent TripAdvisor reviews, the price range is £241–£457 per night (TripAdvisor). This varies by season, room category, and board basis. Platinum rooms are expected to cost more. We did not obtain a specific Platinum price in our research; check with tour operators or the hotel directly for current rates.
Location and getting there
The hotel is at C/ Londres 1, Costa Adeje, Tenerife, Canary Islands (Princess Hotels). It sits directly on Fanabe Beach. Tenerife South Airport (TFS) is about a 20-minute drive. Taxis, rental cars, and hotel transfers are common options. Nearby attractions include the promenade and Playa de Torviscas (13-minute walk).
Alternatives in Costa Adeje
If the Guayarmina Princess does not suit your needs, consider these comparable adults-only or beachfront hotels in the same area:
- Hotel Riu Palace Tenerife – adults-only, closer to Playa de las Americas
- Gran Tacande Wellness & Relax – adults-only, spa-focused
- Bahia del Duque – family-friendly but has adults-only sections
Check tour operator sites for availability and pricing.
Our pick
For couples and solo travellers seeking a quiet, adults-only beachfront stay, the Guayarmina Princess is a solid choice—especially if you value direct beach access and a Greek-inspired aesthetic. If you want the extra privacy of a private infinity pool and dedicated restaurant, opt for a Platinum room (pre-booked). Otherwise, the standard experience still delivers strong reviews for staff and food. Book through TUI or JET2 for package convenience, but confirm the room category upfront.
princess-hotels.com, at.hotels.com